Unraveling the interplay of Business Intelligence, Business Analytics, and Big Data: A synergizing approach

Auteurs

  • Abdelhak AIT TOUIL Moulay Ismail University Meknès-Morocco
  • Siham JABRAOUI Hassan II University Casablanca- Morocco

Mots-clés:

Big Data, Business Analytics, Business Intelligence, Big Data Analytics Process

Résumé

Organizations are increasingly relying on their ability to process data and extract knowledge that can be used to make decisions. In the literature, terms such as "business intelligence" (BI), "business analytics" (BA), and "big data" (BD) are sometimes used interchangeably and sometimes to refer to different concepts. Experts and scholars find this perplexing. By reviewing the literature and proposing an integrative approach to these concepts, this work hopes to shed light on the interactions and complementarities between BI, BA, and BD.

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Publiée

2024-04-15