A Study of Employee Referral Program: An examination of employees' motives

Résumé

In the current context, characterized by international competition, companies use different recruitment channels to find the ideal candidate. However, they are not able to find the suitable candidate, especially when faced with a rare profile on the job market. This situation encourages companies to optimize their recruitment strategies by using more powerful tools, hence the use of employee referrals. The objective of this study is to examine the relationship between the factors that motivate employees to participate in an employee referral program and the likelihood of success of this program.

This work was based on a quantitative approach. The analysis of the quantitative study was carried out using the Structural equation modeling under the PLS approach.

The results affirm the existence of a significant positive relationship between job satisfaction and the likelihood of participating in the referral program. There was also a significant negative relationship between perceived risk and the likelihood of participating in the referral program. However, we found no significant relationship between affective commitment/the referral bonus and the likelihood of participating in the referral program.